Jagran Pehel operates on the principle of mutual value addition. A partner gains wider visibility in their intervention through a well designed mass media communication strategy. Different units of Jagran Prakashan Ltd. pool in their resources through Pehel to realise a common cause. The resource sharing is based on subsidising the cost to an optimum level which is affordable for a partner and simultaneously allows Pehel to maintain the sustainability of effort.

To develop a well-informed society through social information infrastructure that will create an environment in which people support one another to build a responsible and responsive social order.

To improve the quality of human life through community education, self efficacy and in longer run to bring about behavioral change for all round development of society.