Jagran Pehel (popularly known as Pehel) is the Strategic Social Initiative wing of Jagran Prakashan Ltd., one of the leading media conglomerates in India, with a proven track record of contributing to social development through mass awareness and advocacy campaigns.

Jagran Pehel is run by Shri Puran Chandra Gupta Smarak Trust, a non-profit charitable trust of the Jagran group which is committed to social upliftment. Pehel, by utilising one of the largest media plexus in the country, is actively involved in awareness generation and promotion of social development through innovative means of mass and mid media approaches and stimulating interpersonal communication.

Pehel partners with Multilateral/Bilateral agencies, Government and Non Government Organisations to create synergistic effects by building upon the existing strategic approaches of both. Pehel’s endeavour is to improve the quality of human life by designing and implementing programs that achieve high levels of community education, self-efficiency and positive behavioral change.